{"id":146,"date":"2020-12-23T08:00:00","date_gmt":"2020-12-23T13:00:00","guid":{"rendered":"https:\/\/www.techsequences.org\/podcasts\/?p=146"},"modified":"2020-12-21T18:40:14","modified_gmt":"2020-12-21T23:40:14","slug":"real-world-retail-comes-with-a-side-of-digital-surveillance","status":"publish","type":"post","link":"https:\/\/www.techsequences.org\/podcasts\/2020\/12\/real-world-retail-comes-with-a-side-of-digital-surveillance\/","title":{"rendered":"Real world retail comes with a side of digital surveillance"},"content":{"rendered":"\n<p><strong>Guest:<\/strong> Keith Kirkpatrick<\/p>\n\n\n\n<p>Today, retailers collect a wealth of data on consumers, both online and offline. And consumers hand it over, sometimes willingly and sometimes unwittingly. In retail locations surveillance cameras have given way to unobtrusive \u201cbeacons\u201d spaced out in the store. That helpful app from your favorite retailer that shows you where to find items, also communicates with the beacon to track your footsteps and collect data on your shopping behavior. This data is used for reasons as varied as correctly targeting recommendations to improving store layout. At what point do these technologies become intrusive instead of helpful, and what are the tradeoffs?<\/p>\n\n\n\n<p><strong>Hosted by:<\/strong> Alexa Raad &amp; Leslie Daigle<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_7260\"><audio class=\"wp-audio-shortcode\" id=\"audio-146-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/techsequences\/content.blubrry.com\/techsequences\/20201125-KeithKirkpatrick.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/techsequences\/content.blubrry.com\/techsequences\/20201125-KeithKirkpatrick.mp3\">https:\/\/media.blubrry.com\/techsequences\/content.blubrry.com\/techsequences\/20201125-KeithKirkpatrick.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/techsequences\/content.blubrry.com\/techsequences\/20201125-KeithKirkpatrick.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/www.techsequences.org\/podcasts\/?powerpress_pinw=146-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/techsequences\/content.blubrry.com\/techsequences\/20201125-KeithKirkpatrick.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"20201125-KeithKirkpatrick.mp3\">Download<\/a><\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/techsequences\/id1509826111?mt=2&amp;ls=1\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/open.spotify.com\/show\/6BgXkvatS6UgsTsJVi7BJE?si=N7tlTeOkTlOrg3Ysco2nbw\" class=\"powerpress_link_subscribe powerpress_link_subscribe_spotify\" target=\"_blank\" title=\"Subscribe on Spotify\" rel=\"nofollow\">Spotify<\/a> | <a href=\"https:\/\/subscribeonandroid.com\/www.techsequences.org\/podcasts\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_android\" target=\"_blank\" title=\"Subscribe on Android\" rel=\"nofollow\">Android<\/a> | <a href=\"https:\/\/www.techsequences.org\/podcasts\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p><!--powerpress_player-->","protected":false},"excerpt":{"rendered":"<p>Guest: Keith Kirkpatrick Today, retailers collect a wealth of data on consumers, both online and offline. And consumers hand it over, sometimes willingly and sometimes unwittingly. In retail locations surveillance cameras have given way to unobtrusive \u201cbeacons\u201d spaced out in<\/p>\n","protected":false},"author":2,"featured_media":149,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-footprints"],"jetpack_featured_media_url":"https:\/\/www.techsequences.org\/podcasts\/wp-content\/uploads\/2020\/12\/TS-PodcastHeaders-2.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.techsequences.org\/podcasts\/wp-json\/wp\/v2\/posts\/146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.techsequences.org\/podcasts\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.techsequences.org\/podcasts\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.techsequences.org\/podcasts\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.techsequences.org\/podcasts\/wp-json\/wp\/v2\/comments?post=146"}],"version-history":[{"count":2,"href":"https:\/\/www.techsequences.org\/podcasts\/wp-json\/wp\/v2\/posts\/146\/revisions"}],"predecessor-version":[{"id":148,"href":"https:\/\/www.techsequences.org\/podcasts\/wp-json\/wp\/v2\/posts\/146\/revisions\/148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.techsequences.org\/podcasts\/wp-json\/wp\/v2\/media\/149"}],"wp:attachment":[{"href":"https:\/\/www.techsequences.org\/podcasts\/wp-json\/wp\/v2\/media?parent=146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.techsequences.org\/podcasts\/wp-json\/wp\/v2\/categories?post=146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.techsequences.org\/podcasts\/wp-json\/wp\/v2\/tags?post=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}