Keith Kirkpatrick

Real world retail comes with a side of digital surveillance

Guest: Keith Kirkpatrick

Today, retailers collect a wealth of data on consumers, both online and offline. And consumers hand it over, sometimes willingly and sometimes unwittingly. In retail locations surveillance cameras have given way to unobtrusive “beacons” spaced out in the store. That helpful app from your favorite retailer that shows you where to find items, also communicates with the beacon to track your footsteps and collect data on your shopping behavior. This data is used for reasons as varied as correctly targeting recommendations to improving store layout. At what point do these technologies become intrusive instead of helpful, and what are the tradeoffs?

Hosted by: Alexa Raad & Leslie Daigle

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